Steve Jobs Loved Innovation, So He Nurtured It

The Apple founder reminds us, we often destroy people’s best ideas because of our need to criticize.

“Vision without execution is hallucination.” — Walter Isaacson

For someone with lousy people skills, Steve Jobs knew how to bring out the best in us. If you were especially creative, he gave you a ‘safe space’ where you did the unthinkable, you were allowed to make mistakes. And he would let you keep on making them until you got it right. The results speak for themselves.

While he was alive, he taught us how to turn a small, secondary computer company into a global creative powerhouse. His instruction was a simple algorithm anyone can follow, starting with: “you will meet three types of people in your career.”

“Gather ten smart people into a room and one or two will be creative, two are great at solving problems, the rest are critics. Keep the creatives away from the critics.”