The Only Safe Spaces At Apple Are Where People Create Things

People who design things are a creative tribe and don’t react well to due diligence by clods from headquarters

Any sufficiently advanced technology at the time of inception is indistinguishable from magic. — Arthur C. Clark

Steve Jobs didn’t invent the art of corporate creativity, he perfected it.

“Gather ten smart people into a conference room and two will be creative, two are great at solving problems, the rest are critics.”

What did Jobs know that the rest of us don’t?

Let the problem solvers loose

Then throw it to the critics

Adios the suits

Keep a vigilant guard over the creatives

Steve Jobs placed Mac team signatures as an artist signs their painting

How he did it.

You have such a cool idea.

Apple headquarters, Cupertino, CA

Professor of Leadership. Extraordinary Lives Project. Author “Be Somebody” (2021); 2019 Telly Award; ex-publisher Forbes

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