Steve Jobs: Creative People Are The Most Valuable Minority

The founder of Apple knew that creativity drives the business, critics can kill it.

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Any sufficiently advanced technology at the time of inception is indistinguishable from magic. — Arthur C. Clark

Steve Jobs didn’t invent the art of corporate creativity, he perfected it.

“Gather ten smart people into a conference room and two will be creative, two are great at solving problems, the rest are critics.”

What did Jobs know that the rest of us don’t?

Let the problem solvers loose

Then throw it to the critics

Adios the suits

Keep a vigilant guard over the creatives

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Steve Jobs placed Mac team signatures as an artist signs their painting

How he did it.

You have such a cool idea.

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Apple headquarters, Cupertino, CA
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Written by

Producer of Extraordinary Lives 2019 @TellyAwards for documentaries @ IconicVoices.tv; Author of Be Somebody @ jeffcunningham.com; ex-publisher @Forbes

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