How P&G Debates Strategy

AG Lafley, the former CEO of Procter and Gamble, realized no one has a monopoly on good strategic thinking. So he found a way to give his teams an edge.

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The team had to learn to “incubate” untested ideas until the problem solvers could take a whack at fixing them.”

The Wall of Failure

Oil for Old Ladies

“When we are too critical, it restricts creative thinking, and we neglect less obvious but brilliant ideas.”

— A.G. Lafley, CEO P&G

Debate Problems

Getting Debate Right

The Strategy Debate Team

Debate Ground Rules

Three Stages to Decision Making




Written by

Producer of Extraordinary Lives 2019 @TellyAwards for documentaries @; Author of Be Somebody @; ex-publisher @Forbes

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