How P&G Uses The Possibilities Method To Solve Big Problems

AG Lafley of Procter and Gamble reached back 500 years to reinvent strategy development. He discovered a method that can help us make better decisions in all walks of life.

“When we are too critical, it restricts creative thinking, and we neglect less obvious but brilliant ideas.” — A.G. Lafley

P&G’s Problem

Sir Francis Bacon, founder of the Scientific Method

Strategy Teams

AG Lafley (former CEO P&G)

Debate Ground Rules

Five Steps to Strategy Making

1. Identify Challenge

2. List Possibilities

3. Set Conditions

4. Evaluate and Analyze

5. Choose Probability


Professor of Leadership. Extraordinary Lives Project. Author “Be Somebody” (2021); 2019 Telly Award; ex-publisher Forbes