Elon Musk Built An Epic Brand Without Advertising.

After Tesla shunned a dealer network and discarded advertising, the brand took off. Was it stubbornness or genius? Yes.

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Tesla chief executive, Elon Musk
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Tesla Model X

The Contrarian

The Risk Taker

While P&G Was Watching

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Leap Forward, Don’t Look Back

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P&G’s Chief Brand Officer, Marc Pritchard

Written by

Producer of Extraordinary Lives 2019 @TellyAwards for documentaries @ IconicVoices.tv; Author of Be Somebody @ jeffcunningham.com; ex-publisher @Forbes

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