Elon Musk Hates Advertising and P&G Is Listening

We don’t know whether Musk is just way too smart or too cheap to spend money on traditional advertising, but as a result he created most iconic automobile brand in America…

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Tesla chief executive, Elon Musk

He acts like an inventor and thinks like an investor. In the Musk mythology, this is an important fact, seldom recognized.

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Tesla Model X

The success of a hi tech chief executive comes down to what you’ve spent your money on and does it show results?

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Photo: Autoblog

John Wanamaker: “I know half of my advertising is wasted, I just don’t know which half.”

Elon Musk: Both halves.

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Proctor and Gamble headquarters

I’m not interested in size at all. I’m interested in whether we are the preferred choice of shoppers. — P&G CEO A.G. Lafley

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Precision targeting, user-generated communication, amplification of earned media is both more efficient and more effective than any medium P&G worked with in the past.

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P&G’s Chief Brand Officer, Marc Pritchard

Everyone is trying to get into the act of digital marketing. Not all are wholesome as Ivory Soap.

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Oscar Munoz, United Airlines CEO
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Amazon customer reviews of Ivory Soap
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Walmart shopping aisle

Some consumers dislike brands that preach American values and don’t trust global companies to behave responsibly.

Brand Believers

Brand Deniers

Brand Agnostics

Brandlessness

“We will never master these technologies, we will be forever on our heels.”

Author of “Be Somebody — Extraordinary Lives” (published 2021); 2019 Telly Award for Documentary @IconicVoices.tv; ex-publisher @Forbes

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