The 7 Biggest Surprises In Corporate Reputation Strategy

Executives are misled about corporate reputation. It is far simpler than the public relations department will say.

“Treating corporate reputation as a function of public relations is like treating your attractiveness as something you delegate to a personal shopper at Saks Fifth Ave.” (click to tweet)

KEY FINDINGS

THUNDERBIRD OPINIONS MISSION

THUNDERBIRD OPINION CUSTOM RESEARCH

Professor of Leadership. Extraordinary Lives Project. Author “Be Somebody” (2021); 2019 Telly Award IconicVoices.tv; ex-publisher Forbes