The 7 Biggest Surprises In Corporate Reputation Strategy

Executives are misled about corporate reputation. It is far simpler than the public relations department will say.

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“Treating corporate reputation as a function of public relations is like treating your attractiveness as something you delegate to a personal shopper at Saks Fifth Ave.” (click to tweet)

KEY FINDINGS

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THUNDERBIRD OPINIONS MISSION

THUNDERBIRD OPINION CUSTOM RESEARCH

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Written by

Producer of Extraordinary Lives 2019 @TellyAwards for documentaries @ IconicVoices.tv; Author of Be Somebody @ jeffcunningham.com; ex-publisher @Forbes

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