Member-only story
CEOs Need To Speak Twitterese To Alexandria Ocasio-Cortez
While questioned by the reigning queen of the new Democratic Party, Wells Fargo Tim Sloan demonstrated he lacks the communication skills required to do battle in the digital era.
(This story originally appeared in Chief Executive Magazine)
By Jeff Cunningham
At the recent House Financial Services Committee hearing, Wells Fargo’s CEO Tim Sloan was brought in to answer questions about the bank’s loan practices. It was never going to be a love fest. Sloan was prepared to speak to accusations about “Wells Fargo’s pattern of consumer abuse.” He got a crash course in digital communications instead, by the new reigning queen of the Democratic Party, Alexandria Ocasio-Cortez.
Twitterese
The populist and self-described socialist Congresswoman flatfooted Sloan by asking him to defend the bank’s loans (she claimed went to support Trump’s migrant caravan enforcement):
“Why was the bank involved in the caging of children and financing the caging of children to begin with?”
— Congresswoman Alexandria…
